Reviewing these reports for your organisation will give you an understanding of visitor behavior.
Visitors: Map overlay report
The report shows where your visitors come from enabling you to identify the most lucrative geographic markets.
Ecommerce overview report:
The above report is useful if you have a ecommerce site. Firstly make sure the ecommerce tracking is enabled and set up.The report helps you to identify revenue sources and trace transactions back to specific campaigns.
Goals overview report:
The goal reports is an important measurement for your organisation. Measuring goal conversions is the de facto way to judge weather your web is engaging to your visitors.
Goal funnel visualisation report:
Funnel report is a sub section of the goals report. This reports clearly shows the path they chose to reach the goal. Funnels need to be setup first this will enable you to asses how good your funnel pages are at persuasion.
Traffic source report:
All Traffic report shows the complete picture about your web traffic.
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